Have a Little Faith in Aussie Films

In the above image (Quinn 2011) the Australian film industry produces high quality films but lacks the support from Australian audiences.

In the above image (Quinn 2011) the Australian film industry produces high quality films but lacks the support from Australian audiences.

The Australian film industry has the potential to be a major competitor on the world stage but needs the support of Australian audiences. The industry is exploding with new ideas, however Australian audiences are not embracing Australian produced films. To understand why Australian audiences are not interested we must understand how and why location, travel and movie theatres influence the individual to not watch an Australian film. According the Screen Australia research undertaken in 2013, television and DVD are the dominant platforms for watching local screen stories. The low cost platforms win audiences over, compared to the expensive cinema experience of the candy bar and transport fees. Spatial dimensions are an issue for Australians living in rural areas. Individuals who travel hours to get to a movie theatre would rather watch a Hollywood blockbuster than an Australian movie which may not reach their high expectations. What are we doing wrong and why can’t we attract the target audience?

Due to the lack of support for the Australian Film industry by independent bodies there are many challenges and uncertainty’s facing the future of the Australian cinema.

Australian films are advertised more heavily and released on more screens relative to (similar) competing films, yet they under-perform in terms of opening week and cumulative box-office revenues… However, it is striking that the relatively high levels of advertising support and opening screens do not help the financial outcome of at the Australian box office (McKenzie & Walls 2012, p. 267).

We can’t afford to lose the rich culture and diverse talent which the Australian film industry provides. As Aussies we need to support Australian stories portrayed in Australian films. If we don’t, who are we to the world? Due to the domination of American films, globalizing and de-nationalising processes are radically reshaping contemporary Australian film and TV production (O’Regan & Potter, 2013, p.5). As a result, national diversity is diminishing.

We can’t accept Hollywood films as our own because our culture is totally different to theirs. Nevertheless, caution needs to be taken when we support Hollywood blockbusters because we are choosing to reject our own culture. Ok! not every genre may not be your cup of tea but we need take on an optimistic view that the Australian film industry has potential. We may not have the multimillion dollar budget or the most popular actors starring in the films but we can’t turn our backs on our own film industry. Have a little faith in the industry because we all have to start somewhere.

The Australian film industry is experiencing a popularity draught but it’s only a matter of time before we get another box office winner. In 2012, The Sapphires distributed by Hopscotch Film and Entertainment One captured the hearts of many Australian audiences. According to Screen Australia, The Sapphires was the top grossing Australian feature film at the local box office in 2012, taking $14.5 million. The Australian born film got international acclaim, receiving a standing ovation at the Cannes Film Festival (Cameron 2012). The outstanding Australian film can be seem in the below trailer.

We have to stay true to who we are and need to stop chasing Hollywood storylines. The best stories are here in Australia, success is found among our rich cultural indigenous history and funny sense of humor. This can be seen in classic Australian movies such as Crocodile Dundee, The Adventures of Priscilla Queen of the Desert, Muriel’s Wedding, Strictly Ballroom and Babe.

In order to understand how the Australian film industry can improve and capture the attention of audiences, extensive qualitative research will need to be conducted. It is vital to take on board a PESTLE analysis (Political, economic, social, technological, legal, environment factors) and SWOT analysis (strengths, weaknesses, opportunities and threats) of the Australian film industry. In relation on how the Australian film industry will:
1) Strengthen Australia’s cultural identity;
2) Entertain Australian audiences with diverse storylines; and
3) Showcase Australian films to the world.

Cameron, A 2012, ‘Movie of the Month: The Sapphires’, The Lamp, 1 August, p. 47.

Mckenzie, J & Walls, D 2012, ‘Australian films at the Australian box office: performance, distribution, and subsidies’, Journal of Cultural Economics, vol. 37, no. 2, pp. 247-269.

O’Regan, T & Potter, A 2013, ‘Globalisation from within?: The de-nationalising of Australia film and television production’, Media International Australia, Incorporating Culture & Policy, no. 149, pp. 5-14.

Quinn, K 2011, High drama as Australian films hit hard times, image, The Sydney Morning Herald, viewed 25 September 2014, http://www.smh.com.au/entertainment/movies/high-drama-as-australian-films-hit-hard-times-20111031-1ms0t.html

By Bianca Tasevski Posted in BCM240

Oh My Gosh, What the Hell Are We Showing Our Children?

In the above image (Authentic Entertainment 2014) you can see Nicki Minaj's controversial Anaconda music cover.

In the above image (Authentic Entertainment 2014) you can see Nicki Minaj’s controversial Anaconda music cover.

The music industry has caused chaos among parents who are trying to regulate their children from watching sexual and raunchy music videos. Majority of parents try their best to influence children to act like children as there will be plenty of time for them to grow up to be an adult. Controversial pop music videos are destroying childhood innocence.

Most discussions on children, their safety, perceived innocence and welfare have the ability to generate strong feelings and often a heated public discourse. This is especially true if one should happen to question one of the established cultural narratives of what a child is and should be: someone vulnerable, innocent and in need of protection (Staksrud 2013, p. 2).

Parents are continually having to keep on top of their child’s online behaviour by imposing new rules and restrictions. Due to children increasing becoming tech savvy they are finding ways around obeying their parent’s rules.

When former Disney star Miley Cyrus brought her “A-game” twerking performance to the MTV Video Music Awards it unleashed a twerking phenomenon. “The Parents Television Council have accused MTV of “falsely manipulating the content rating” for their program, encouraging children to watch “adults-only material” (Michael 2013). Her raunchy performance and controversial “Wrecking Ball” video clip caused pandemonium among parents. Children have the right to be protected from potentially negative media effects and influences.

Since them the pop music world only wants to talk about one thing: women’s butts. The issue raised is woman of colour are over-sexualised in music videos. Nicki Minaj’s sexually explicit music video of her latest song “Anaconda” is the most watched song on Vevo. It received 19.6 million views within 4 hours of its release on August 19 (Tewari 2014). As seen in the below video Nicki is flaunting her famous butt in skimpy clothes and gives a seductive lap dance to Drake. It is concerning to think booty shaking is deemed ok to young audiences. It is obvious that the music video is not appropriate for children. Not to mention the lyrics to the song are sexually explicit with a hidden agenda. The catchy lyrics, “Ohh my gosh, look at her butt” should be translated to “Ohh my gosh, what the hell are we showing our children?”

As a result this is creating social anxieties and moral concerns, claiming woman to be just a sexual object. Is this the mindset we want children to believe is acceptable? Sexually provocative pop stars are creating a culture where woman should accept there bootylicious behinds. At the same time, they are influencing children to believe it is acceptable that women should be portrayed as sexual beings. Sexualised music videos have a harmful effect on the self-esteem of young girls and will negative influence a boy’s behaviour towards girls.

There is no book on how to be the perfect parent but it’s important for parents to identity how online risks would negatively impact their child. The complex process would than result in the parent deciding whether it is acceptable for their child to view such content. There needs to be an international age classification for music videos which the music industry must follow, in the effort to protect the innocence of young children.

Authentic Entertainment 2014, Nicki Minaj Shuts Down Haters Over Anaconda Cover, image, The Hot Hits Living in LA, viewed 17 September 2014, http://www.thehothits.com/news/47309/nicki-minaj-shuts-down-haters-over-anaconda-cover

Michaels, S 2014, ‘Miley Cyrus criticized for raunchy MTV Video Music Awards performance’, The Guardian, 27 August, viewed 17 September 2014, http://www.theguardian.com/music/2013/aug/27/miley-cyrus-mtv-video-music-awards-criticism

Staksrud, E 2013, Children in the online world: risk, regulation, rights, Ashgate Publishing Limited, England.

Tewari, N 2014, Nicki Minaj VS Miley Cyrus: Nicki’s ‘Anaconda’ Breaks Miley’s ‘Wrecking Ball’ Song Record on Vevo, International Business Times, viewed 17 September 2014, http://au.ibtimes.com/articles/563699/20140823/nicki-minaj-vevo-record-break-anaconda-miley.htm#.VCEGLV5Aruj

By Bianca Tasevski Posted in BCM240

Multitasking is a Recipe for a Disaster

In the image above (Kiley 2009) texting while driving is dangerous and has devastating consequences.

In the image above (Kiley 2009) texting while driving is dangerous and has devastating consequences.

Due to the rapid changes in mobile and internet accessibility, users are vulnerable to media multitasking. “Multitasking – engaging in two or more activities at once – is certainly not a new phenomenon” (Wang & Tchernev 2012, p.493). Convergent technologies have altered audience multitasking practices, no longer are we just paying our attention solely to one task. We have for some time now have been engaging in multitasking, shifting to and from various medium activities. The complexity of multitasking is intriguing because our attention is divided among different media platforms and activities. Attention is at the heart of multitasking.

Participating in a multitasking environments impact the human minds way of thinking in both a positive and negative way. Multitasking allows each individuals learning experience to be improved with the ability to access facts, expanding their knowledge and understanding. According to a survey of 866 undergraduate students in 2011, 70% students take part in multitasking and 29% students do not. The reasons behind media multitasking were due to boredom (40%), the allowance of a device’s capability (31%), saving time (17.8%), and for enhancing work performance (8%) (Song et al. 2013, p. 192).

Unknowingly we multitask every day, in the morning you can be watching the news on the TV, listening to the background music on the radio and reading a newspaper article while drinking a hot caramel latte. However, in that given context where is our attention? Are we more intrigued in what where seeing, hearing or reading?

On the other hand, multitasking does have negative challenges and consequences that we have to be aware of. Multitasking is resulting in cognitive overload, increased distractions and limits our willpower to achieve focus. We are engaging in “multitasking illusions” where the brains ability to organise and interpret sensory stimulation is distorted. This is evident in our inability to text and drive at the same time.

If you text and drive you are putting yourself and others in harm’s way. You are not only waiting for a disaster to happen but you are fooling your brain that multitasking is accessible. For a short moment you engage in the risk and choose to ignore the long term consequences. According to the U.S National Highway Traffic Safety Administration 2011, 3,331 people in the United States were killed and 387,000 were injured in crashes involving distracted drivers (Cismaru 2014, p. 66).

Never have there been more distractions vying for a driver’s attention: text messages, phone calls, sat navs and internet the most prevalent. Despite countless lives lost and damaged because of distractions, young drivers are the most likely to send that SMS or answer that call (AAMI 2012 Young Drivers Index Report, p. 1).

According to the AAMI 2012 Young Drivers Index report, young drivers are four times more likely to send a text message while driving and five times more likely to use the internet than drivers aged over 50. The issue of texting and driving is aggregated by the need to stay up to date with social media because a fear of missing out is instilled in the user. Furthermore, radio competitions require listeners to send a text or call up to win the prize. “People should not take things for granted when behind the wheel as no prize is worth risking your life,” (Suhail 2014).

Throughout the world, distracted drivers are a menace and continue to cause dangers to road safety. As seen in the below video, in 2014 Volkswagen “Eyes on the road” ad made people aware of the dangers of multitasking while driving. The innovative ad was shown in a movie theater in Hong Kong which was equipped with a location-based broadcaster that could send a mass text to everyone in the theatre room at once. At the same time the ad aired on the big screen, when there was a big bang on screen movie goers were no longer looking at their phones but at the accident which occurred on screen. As a result, engaging in dangerous multitasking activites can result in valuable life lesson.


AAMI 2014, AAMI 2012 Young Drivers Index Report, AMMI, viewed 10 September 2014, http://www.aami.com.au/company-information/news-centre/special-reports%3E

Cismaru, M 2014, ‘Using the Extended Parallel Process Model to Understand Texting While Driving and Guide Communication Campaigns Against It’, Social Marketing Quarterly 2014, vol. 20, no. 1, pp. 66-82. http://smq.sagepub.com/content/20/1/66.abstract

Kiley, A 2009, Texting While Driving: How Dangerous is it?, image, Car and Driver, 10 September 2014, http://www.caranddriver.com/features/texting-while-driving-how-dangerous-is-it

Song, K, Nam, S, Lim, H & Kim, J 2013, ‘Analysis of Youngsters’ Media Multitasking Behaviors and Effect on Learning’, International Journal of Multimedia and Ubiquitous Engineering, vol. 8, no. 4, pp. 191-198. http://www.sersc.org/journals/IJMUE/vol8_no4_2013/19.pdf

Suhail, F 2014, Texting while driving is a recipe for a disaster, Gulf News, 10 September 2014, http://gulfnews.com/news/gulf/uae/society/texting-while-driving-is-a-recipe-for-a-disaster-1.1381288

Wang, Z & Tchernev 2012, ‘The “Myth” of Media Multitasking: Reciprocal Dynamics of Media Multitasking, Personal Needs, and Gratifications’, Journal of Communication, vol. 62, no. 3, pp. 493-513. http://onlinelibrary.wiley.com/doi/10.1111/j.1460-2466.2012.01641.x/abstract

By Bianca Tasevski Posted in BCM240

Think Twice Before You Leave the House

Source: Life is Amazing 2014

Source: Life is Amazing 2014

The traditional landscape of the public sphere is changing due to the advancements of modern technology. “Good public space is responsive, democratic and meaningful,” (Mehta 2014, p.53). However, it’s a person’s mobile phone usage in the public space that questions their ethical behaviour.

My expectations of privacy in the public space has been altered from this week’s lecture, I feel that I have no sense of privacy when I’m in a public space. Accordingly to Arts Law Centre of Australia (2014), “There are no publicity or personality rights in Australia, there is no right to privacy that protects a person’s image.” Thus you can photograph a person in a public space without their permission. Now more than ever, everyone has a mobile phone and has the ability to take and share photos of you online. Have you ever wondered how many times you have appeared in the background of someone else’s Facebook photo?

In June 2013 there were 19.6 million mobile phone subscribers with access to the Internet in Australia (ABS 2013). With a 13% increase from 2012, we are becoming a nation addicted to posting photos on social media from our smartphones at the expense of others. As seen in the below photo, American comedian Marlon Wayans selfie of Delta Goodrem dancing at a Beyoncé and Jay Z concert caused much controversy. The photo labeled ‘the most unrhythmic white woman’ posted on Twitter, initially was embarrassing for the songstress. Although Goodrem had a sense of humor and didn’t take the tweet to heart. However, it was not ethical for the comedian to post a racist comment along with the photo.

Source: The Sydney Morning Herald 2014

Source: The Sydney Morning Herald 2014

When it comes to photo ethics, permission should be granted before you use the photo on social media, even though it’s not legally required. It’s in the best interest that your subject in the photo has the knowledge that a photo of them will appear online. Ultimately, it’s up to you whether you will post the photo online or not.

When I scroll through my Facebook newsfeed or Instagram page there are numerous pages dedicated to making jokes of people in photos. It has become a social norm to laugh and share photos of people that have been taken in the public space. There needs to be a boundary set in place where social media users don’t post or support untasteful photos or video uploads. Although you can report and untag yourself from photos that you don’t like. But once there on the internet they are forever in the universe.

Unknowingly every move you make in the public is been recorded in some way. CCTV monitors are located in busy areas of the city for surveillance and security purposes. On top of that we now have to be wary of people holding mobile phones in our direction. Not only do we have to be careful of we say, act and do in the public space. You now have to worry about if an embarrassing photo of yourself might appear on social media.

Australian Bureau of Statistics 2013, Internet Activity, Australia, June 2013, cat. No. 8153.0, accessed 3 September 2014, http://www.abs.gov.au/ausstats/abs@.nsf/Products/8153.0~June+2013~Chapter~Mobile+handset+subscribers?OpenDocument

Arts Law Centre of Australia 2014, Street photographer’s rights, Arts Law Centre of Australia, viewed 4 September 2014, http://www.artslaw.com.au/info-sheets/info-sheet/street-photographers-rights/

Life is Amazing, 2014, When you see a security camera, image, We Heart It, viewed 4 September 2014, http://weheartit.com/entry/128008326/search?context_type=search&context_user=LittleMixerUSA&query=Mr+bean+security+camera

Mehta, V 2014, ‘Evaluating Public Space’, Journal of Urban Design, vol. 19, no. 1, pp. 53-88.

The Sydney Morning Herald 2014, Is Delta Goodrem’s star climbing after Marlon Wayans’ selfie?, image, The Sydney Morning Herald Entertainment, viewed 4 September 2014, http://www.smh.com.au/entertainment/music/is-delta-goodrems-star-climbing-after-marlon-wayans-selfie-20140806-100zau.html

By Bianca Tasevski Posted in BCM240

A One-Way Ticket to the Ultimate Cinema Experience

Source: Hristina, 2014

Source: Hristina, 2014

When organising a trip to the cinema, it’s more than likely you’ll be faced with a challenge regarding “place” and “time”. These two concepts are becoming increasingly recognised as complex social and cultural structures as well as geometric dimensions affecting our behavioral characteristics (Merriman, 2011). Upon going to the cinema with a friend, I realised that you don’t always get you want.

In the early 1970s urban planner Torsten Hagerstrand focused on the role where place and time were absolute, finite and constraining (Merriman, 2011). He identified 3 human constraints: capability, coupling and authority which changed the way social planning works. In discussion with my friend we both agreed on Hoyts which was both our closest cinema. In between our busy university and work schedule we were limited to the movie session options. As a result, we chose to catch up over dinner during the weeknight followed by a night movie session. To make sure we were not waiting for each other alone we decided to carpool.

At arrival, the cinema foyer was surrounded by large upcoming movie posters accompanied by loud music playing in the background. The upbeat atmosphere made me feel like I was going to watch a live comedy show then a sad romantic movie “If I stay”. I spotted the bright shining lights of the candy bar a mile away, even though I fought back the temptation. When we walked into the cinema we did not follow seating arrangements but instead chose to sit directly in the middle-centre part of the cinema. Only because our vision is not the best if we sat right at the back and we didn’t want a sore neck from sitting at the front. There were less than 20 people in the cinema which were scattered around us. I observed that majority of movie goers were halfway through their popcorn before the movie even started. That didn’t surprise me because I’m always one of those people. Once the lights dimmed the cinema went quiet and everyone’s eyes were glued to the screen waiting for the movie to begin.

Source: Zoe De Braekeleir 2014

Source: Zoe De Braekeleir 2014

Advanced technologies have revolutionised the way the audience can watch movies, introducing private viewing. No longer do we have to leave the comfort of our homes to go watch a movie at the cinema. We can simply download it online and watch what we want, when we want and how many times we want. Australia is among the worst in the world when it comes to illegally downloading movies. According to Nielsen Online Ratings Hybrid figures, in May 3 million Australians visited the two largest illegal content download websites: The Pirate Bay and Kickass Torrent. Private viewing allows the individual ultimate control over their movie experience.

Why pay for a movie ticket when you can watch the same movie without the same price tag? When you go to cinema, you are faced with the difficult decision of when to go to the candy bar to get more drinks or go to the restrooms. Knowing my luck I always seem to miss the most exciting or dramatic part of the movie. No need to miss out, private viewing allows you to hit the pause, fast forward or stop button anytime during the movie.

Contrastingly, with the arrival of DVDs, Blu-Ray technology, home projector theatre systems and internet downloads, cinema attendance is on the rise. According to the Australian Bureau of Statistics, cinema has the highest attendance rate of all the events surveyed, with 67% people having been to a cinema in the last 12 months. Throughout Australia cinema attendance rates have increased from 65% in 2005-06 to 67% in 2009-10. Going to the movies is a popular activity for young people, however attendance rates declined with age.

Source: Alice Lynn 2014

Source: Alice Lynn 2014

Will cinema attendance rise or decline in the future? Of course the industry would have to create a new enticing cinema experience if they want people to still attend. Creativity has already begun in Australia with the Rooftop Cinema in Melbourne providing audiences a great movie and magnificent views of the city.

Source: Jessica Misener 2013

Source: Jessica Misener 2013

Australian Bureau of Statistics 2014, Arts and Culture in Australia: A Statistical Overview, 2014, cat. No. 4172.0, accessed 26 August 2014.

Lynn, A 2014, Minion Eating Popcorn, image, Pinterest, viewed 26 August 2014, http://www.pinterest.com/pin/67624431879228406/

Merriman, P 2011, ‘Human Geography without time-space’, Transactions of the Institute of British Geographers, Vol. 37, no. 1, pp. 13-27.

Misener, J 2013, Rooftop cinema Melbourne, image, Buzzfeed, viewed 26 August 2014, http://www.buzzfeed.com/jessicamisener/the-13-coolest-movie-theaters-in-the-world#2y8wflt

News Limited 2014, Illegal downloading: Should you think twice before using torrenting websites? News.com.au, News Limited, viewed 26 August 2014

De Braekeleir, Z 2013, When do you eat your popcorn, image, We Heart It, viewed 26 August 2014, http://weheartit.com/entry/84260856/search?context_type=search&context_user=ZoeDeBraekeleir&query=when+you+eat+your+popcorn

By Bianca Tasevski Posted in BCM240

Don’t Mess with the NBN

Source: Hello! Canada Magazine 2014

Source: Hello! Canada Magazine 2014

In a busy household with a family of five, having ubiquitous connectivity to the internet is a necessity. Each member of the family use the internet to further their individual knowledge and self-discovery. The family home is connected to a wireless asymmetric digital subscriber line (ADSL) modem router. The ADSL delivers high speed data transmissions over copper telephone lines but the National Broadband Network (NBN) has revolutionised “high speed” internet. The ADSL modem has failed the family on various occasions resulting in an unpleasant experience. My mother hopes the NBN will have a positive impact on the family, resulting in an endless, enjoyable internet adventures. Surprisingly, each family member has access to over 8 devices which could connect to the internet. The devices were connected to various service providers: Telstra, Optus and TPG providing assorted internet data plans.

The NBN is an Australian wide project aiming to upgrade existing phone lines and internet network infrastructure. On behalf of the Federal Government the NBN plans to connect more than 93% of Australian homes with fast broadband. The iiNet is Australia’s second largest leading NBN service provider and is offering a variety of plans to suit residential and business needs. The iiNet commercials are targeting individuals connected to the NBN and future users to connect to their internet plans. This can been seen in the humorous commercial below.

In a discussion with my family they were mostly optimistic and looked forward to having access to the NBN. My mother states, “I will be happy to see my children have access to fast internet speeds, I won’t have to listen to them throwing tantrums anymore.” Similarly, my sister can’t wait to be connected to the NBN, the internet will work at anytime and anywhere without any interruptions. Currently, the location of the house is not included in the NBN rollout. The family were not impressed that the NBN will take a while for it to be installed in the area before they will see any benefits.

According to the Australia Bureau of Statistics (2012) Australia’s population is in excess of 21 million but only 11.6 million are internet subscribers. More than 96% of subscribers have broadband access via either mobile, satellite or fixed line connections (Cradduck 2012, p. 2). Due to the NBN not being distributed evenly, there are multiple disadvantages for areas which are not connected. With the internet becoming a central feature of family life, the NBN will affect the dimensions of family communication.

It will have widespread beneficial effects, along with widespread negative effects. There will be conveniences and privacy violations. There will be new ways for people to connect, as well as new pathways to isolation, misanthropy, and depression (Anderson & Rainie 2014).

Mobile phones allow for easy and on-the-go internet access and using them at family dinners is becoming a social norm in family households. The internet may be eroding family time but the NBN will provide a new layer of interaction. The NBN will provide reliable internet which will offer family members the chance to share moments of exploration and entertainment.

The NBN will play an important role in delivering e-Learning services for Australia’s future education system. E-learning will give opportunities for students to learn beyond the classroom walls and access with ease more international resources. At the same time, e-learning will need to be continually assessed on how effectively content material engages and positively impacts students. “Successful e-Learning delivery will require the continuing tailoring of materials, and methods of delivery, to suit the individual needs of learners,” (Cradduck 2012, p. 3). E-learning will be beneficial for students but it does pose challenges to students living in remote rural areas. In addition, students who are from low income families may be marginalised because they will not be able to bring a technology (iPad) to school or complete homework at an unconnected home.

According to the Akamai 2014 State of the Internet Report, Australia is ranked 42 in the world in terms of average connection speeds, despite the 39% increase in average internet connection speeds. However, Australia is down nine positions from the previous quarter, casting a dark shadow on the NBN rollout. The table below illustrates the top 10 countries with the highest average connection speeds. Australia needs to step up there game because it’s astonishing to see what countries snuck their way to the top 10.

Source: Hong 2014

Source: Hong 2014

The NBN aided by technological devices will empower individuals and organisations to expand their horizons. High speed internet will enable people to obtain information for health and education purposes. Furthermore, reliable broadband will allow individuals to maintain contact with friends and families from interstate and internationally. In order to ensure this occurs the rollout of the NBN will need to reach all Australians for it to be adopted as a successful project. If not, a minority of us are going to be connected but in our own little worlds.


Anderson, J & Rainie, L 2014, The Internet of Things Will Thrive by 2025, Pew Research Internet Project, viewed 20 August 2014, http://www.pewinternet.org/2014/05/14/internet-of-things/

Australian Bureau of Statistics 2012, Household Use of Information Technology, Australia, 2012- 2013, cat. No. 8146.0, accessed 20 August 2014, http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/8146.0Chapter12012-13

Cradduck, L 2012, ‘The Future of Australian e-learning: it’s all about access’, e-Journal of Business Education & Scholarship of Teaching, vol. 6, no. 2, pp. 1-11, viewed 20 August 2014, http://eprints.qut.edu.au/55900/2/55900.pdf

Hello! Canada Magazine, 2014, The 10 best ‘Mean Girls’ quotes, image, Hello! Canada, viewed 20 August 2014, http://ca.hellomagazine.com/film/0201401244613/the-10-best-mean-girls-quotes

Hong, K 2014, Internet Speeds, image, The Next Web, viewed 20 August 2014, http://thenextweb.com/insider/2014/06/27/akamai-global-average-internet-speed-24-year-year-3-9-mbps-mobile/

Hong, K 2014, Akamai: Global average web speed up 24% annually to 3.9 Mbps, 20% of connections now above 10 Mbps, The Next Web, weblog post, 27 June, 20 August 2014, http://thenextweb.com/insider/2014/06/27/akamai-global-average-internet-speed-24-year-year-3-9-mbps-mobile/

By Bianca Tasevski Posted in BCM240

Cheers to the Viewers!

Source: Daily Mail Australia 2013

Source: Daily Mail Australia 2013

Audience measurement benefits advertisers and marketing agencies looking to attract new customers and existing consumers. Audience research is divided into different media markets such as television viewership, radio listenership and print readership. Television Audience Measurement (TAM) is a dominate media research analysis, it provides quantitative and qualitative information about television audiences. The Nielsen Company strives to establish a recognised global standard for TAM operations as more advertising agencies expand internationally, they need to understand how to target multinational Television audience information.

In Australia the official television audience measurement is OzTAM, covering free-to-air and subscription TV in Australia’s five mainland metropolitan markets. OzTAM provides the media industry with accurate data on the performance of television programs and networks. The independent company assists advertisers to understand viewer behaviour and characteristics, supporting the development and planning of advertisements.

According to OzTAM records, the 100th State of Origin Game was the most-watched TV event of the year so far. More than 2.7 million people watched Game Two, The Blues 12 to 8 win over the Maroons at Suncorp Stadium. It gave the Nine network a record ratings win and it’s the biggest audience for the game since OzTAM began in 2001. Sydney had a whopping 1.2 million viewers, closely followed by Queensland with 857,000 viewers.

Source: Turner, 2014

Source: Turner, 2014

The next hottest most-watched non-sport event of the night was Ten’s MasterChef with 859,000 viewers, followed by Home And Away with 850,000 and Ten’s drama Offspring with an audience of 823,000.

Every year NRL’s State of Origin series dominates free-to-air TV, previously the biggest State of Origin audience had been Game Three in 2012 with 2.62 million, not far behind was this year’s Game One with 2.6 million. On social media, more than 8 million unique visitors checked out the official NRL, QLD and NSW Facebook pages for State of Origin Two.

The highly anticipated State of Origin clash gave advertisers the popularity boost they needed. Both XXXX and VB launched their advertising campaigns in the hope to increase sales. To mark XXXX’s 24th year of sponsorship of the Queensland State of Origin team, ‘The King’ of Queensland Wally Lewis appears on cartons, cans and bottles of XXXX special edition beer ranges.

Source: Below and Beyond, 2014

Source: Below and Beyond, 2014

Sponsor rival Victoria Bitter (VB) launched the ‘Name in the Game’ campaign, at all three State of Origin games, VB replaced the word ‘VICTORIA BITTER’ on the front of the NSW jersey with the names of 46 Blues fans. The increased TV ratings throughout the State of Origin series gave both XXXX and VB a financial boost.

The goal of the Interactive Advertising Bureau (IAB) is to achieve transparency in audience data collection and to revise out-of-date methodologies. The IAB is responsible for selling 86% of online advertising in the United States. The IAB audience research management guidelines provides information on the appropriate controls related to Internet-based content and advertising. All audience measurement reports have the potential to impact marketing and decision-making practice. Therefore, IAB believes all companies involved in audience measurement should be audited to eliminate measurement discrepancies and to find solutions to the problems.

When audience measurement is conducted in an ethical manner, the ratings are an important tool used by advertisers in the aim to target a specific audience. As seen in the State of Origin campaign 2014, the ratings not only assisted both VB and XXXX advertisements. The high ratings allowed NRL executives to find solutions on how to increase viewership on Telstra Premiership matches. Do we all benefit? The advertisers indeed win financially and the viewers are bombarded by attention-grabbing advertisements.


Below & Beyond 2014, Royally Approved by King Wally XXXX, image, Below & Beyond, viewed 17 August 2014, http://www.belowandbeyond.com.au/

Daily Mail Australia 2013, The Great Gatsby, image, Ninemsm, viewed 17 August 2014, http://www.dailymail.co.uk/tvshowbiz/article-2302162/The-Great-Gatsby-drums-excitement-ahead-release-new-character-posters.html

Turner, S 2014, State of Origin Returns to the MCG, image, NRL, viewed 17 August 2014, http://www.bulldogs.com.au/news/2014/06/02/state_of_origin_returns_to_the_mcg.html

By Bianca Tasevski Posted in BCM240

The Good Old Days

Source: Matthew 2012

Source: Matthew’s Island of Misfit Toys 2012

In 1963 my mother was born in Wollongong, Australia, she was the oldest of three children to immigrant parents who came to Australia from Macedonia in 1958. She grew up in a 1930s weatherboard tin roof 3 bedroom house in Corrimal. When questioned about her memories of watching TV, she recalls the TV set being on the floor in the family living room in front of a couch against a wall. She fondly remembers that it was an effort to change the channels on the varnished mahogany timber TV set which balanced on 4 timber legs. Due the TV having no remote control, when turning the knob on the TV set the black and white TV screen would flick on and off. She said, “The TV screen clarity and sound from back then to now have improved dramatically.”

When she moved into a newly built house at the age of 14 her TV watching experience changed. In 1975 her parents purchased a brand new coloured TV set and on top of it sat a photograph of the happy family of 5 dressed in their Sunday best. There was only one TV in the house which resulted in many arguments over what TV shows to watch.

Before starting school in the mornings she would watch cartoons such as Road Runner and Tom & Jerry. On a hot summer afternoon she would sit with an ice block alongside her siblings and watch Gilligan’s Island, I Dream of Jeannie, Lost in Space and Batman. Asking my mother about TV shows she used to watch as a child brought back memories of the TV shows theme song. “Nanananana Batman… Batman, Batman,” she sings with a smile. One of her favourite TV shows was the Thunderbirds, a science-fiction show with puppets. My mother reminisced the episodes when the host of the TV show Romper Room held a magic mirror and would great the children by a selection of names daily. “It made my day when she would say ‘Hello Suzie.’”

If school homework was not complete or if she misbehaved the TV would be banned. But she always seemed to manage to finish her homework by the time her father came home from day shift at BHP Steelworks. Her smile would be from ear to ear when her father approved her homework and she was allowed to watch Adventure Island. “I was excited and happy watching my favourite TV shows,” she said.

Watching TV was a family and social experience. The whole family would sit on the couch and watch Skippy the Bush Kangaroo, Hogan’s Heroes and The Brady Bunch. With her cousins they would argue about which girl in the show they would be. Of course my mother chose Marcia because like her she was the oldest of the girls.

Growing up as a teenager she enjoyed watching soap operas such as Young and the Restless and the Days of Our Lives. “Oh I could not miss an episode!” she said. My mother looked to Actresses on various TV shows for inspiration, “I always wanted to be a Charlie’s Angel.” Getting all her latest fashion and hairstyles she would religiously watch Dallas and Dynasty. On the odd occasion she would watch action shows like Hawaii Five-0 and Magnum. She knew not to interrupt her Dad when he watched his favourite criminal shows Homicide and Division 4.

A comedy show brought the family together e.g. the Blankety Blank, Hey Hey it’s Saturday, The Don lane Show and Family Feud. The family living room would transform into a dance floor when the shows Bandstand and Young Talent Time played.

The biggest hit with the family was old Hollywood movies starring Marilyn Monroe, Elizabeth Taylor and Doris Days. “James Dean was one of the most handsome man to take over the big screen.” Not to mention the crush she had on Elvis Presley and Paul Newman.

Although the shows my mother and I watched as a young child were completely different. The universal theme that ties our TV experience together is happiness. As my mother reminisced about her early childhood experiences it triggered her to remember the song lyrics to her favourite shows. I had an epiphany that our childhood TV memories were not only the best but brought the family closer together.


Matthew’s Island of Misfit Toys 2012, TV happiness shared by all the family!, image, Matthew’s Island of Misfit Toys, viewed 10 August 2014, https://mattsko.wordpress.com/2012/06/04/

By Bianca Tasevski Posted in BCM240

The Smart Phone Addiction

Welcome everyone to my BCM240 blog! I’m officially back in the blogosphere and look forward to discussing the issues and innovative ideas surrouding the audiences’ interaction with different media spaces. My name is Bianca and I am a second year Communication and Media student at the University of Wollongong.

On the weekend I was doing what girls to best, shopping! I could not help but realise that majority of the people in the shopping centre were using their smart phone in some way. Walking from shop to shop I had to dodge people who were oblivious to the crowd; their eyes were glued to their smart phone screen. I noticed people of all ages obsessing with there smart phone. A child sitting in front of a shopping trolley is kept occupied by playing a game on his mother’s iPhone. A group of young teenage girls drinking coffee at Gloria Jeans sit in silence as they scroll through Facebook and Instagram. We are a society that is highly dependant on smart phones but at the same time we are forgetting how to engage in public. In public spaces we are becoming more introvert and a little less extrovert.

Technology has revolutionised the way we communicate and the way we shop. More shops are becoming media savvy and are using social media to attract customers. We are constantly downloading the newest social media apps from the App Store and Google Play. When I was waiting in line at a Priceline check out, the flyer in the below photograph caught my attention. Priceline allows customers in-store to connect to their free Wi-Fi service and receive exclusive offers via there Priceline App. Also customers can visit Priceline’s Facebook, Twitter, YouTube, Pinterest and Instagram accounts to keep up to date with the latest beauty and health care products.

I began my day with the mission to have a social media free day but who was I trying to fool. Who knew going shopping would be a challenge? Different companies are now more than ever using social media platforms to capture the customers attention. I could not resist the temptation and the thought of missing out on something. I would call it a social media addiction. End result, smart phone 1 and Bianca 0.