Since Oxford English Dictionary awarded the word “Selfie” 2013’s Word of the Year, the selfie phenomenon has spiraled out of control. In 2014, there was a selfie explosion with more than 93 million selfies taken per day (Brandt 2014). We’re all selfie-obsessed!
Fueling this selfie culture is social media, it’s our choice whether we want our selfie upload to be a real representation of who we are or what we want others to see us as. Ultimately “Add in a dash of narcissism and a sprinkle of identity crisis, and you’ve got yourself a new and powerful trend,” (Hill 2014).
Is taking a selfie harmless fun or a dangerous sign of an increasing narcissistic society? The selfie craze has captured the hearts of everyone, especially the selfie queen Kim Kardashian. Her ultra-sexy glam selfie uploads are known for breaking the internet. Obviously, one selfie upload per day isn’t satisfying enough for the curvaceous beauty, in April she will be releasing a 352-page selfie book featuring 1,200 selfies called “Selfish”. A couple of harmless selfies can turn into an unhealthy self-obsession. Where does it end?
According to Ziegler (2014), “Selfies are not a fad but actually part of our future… In fact, they’re going to morph and change as part of a rich and dynamic media.”
Picture selfies were so 2014, the second generation of selfies has begun. Introducing the video selfie, a dream come true for a self-indulgent person. Can’t decide whether to pout or smile for your selfie, don’t worry in a video selfie you have enough time to show all of your 21 different facial expressions.
Beats by Dre has reinvented the selfie taking it to a whole new level to promote their new Solo2 headphones. The #SoloSelfie campaign is “a new movement of self-expression” inviting people to take a selfie video of them wearing the colorful headphones and then upload it to a social media platform with the hashtag #SoloSelfie.
The campaign video below shows a mash up of celebrity Solo Selfies and has 17 million views on YouTube.
We should focus on the positives of uploading photo selfies and video selfies as a way of self-expression. Most importantly, a selfie reflects our own self-acceptance. Be proud of who you are and what you look like in your selfie upload. We are who we are and we should not alter our selfie for anyone.
Hill, M 2014, ‘Me, My Selfie, and I’, University Wire, 12 May, viewed 12 March 2015, <http://search.proquest.com.ezproxy.uow.edu.au/docview/1523396781?pq-origsite=summon>
Ziegler, M 2014, ‘The Mind-Blowing Way Selfies Will Change Our Futre. Yes, Selfies’, Forbes, 14 July, viewed 12 March 2015, <http://www.forbes.com/sites/maseenaziegler/2014/07/14/the-mind-blowing-way-selfies-will-change-our-future-yes-selfies-2/>
Brandt, R 2014, ‘Google divulges numbers at I/O: 20 billion texts, 93 million selfies and more,” Silicon Valley Business Journal, 25 June, viewed 12 March 2015, <http://www.bizjournals.com/sanjose/news/2014/06/25/google-divulges-numbers-at-i-o-20-billion-texts-93.html>