The music industry has caused chaos among parents who are trying to regulate their children from watching sexual and raunchy music videos. Majority of parents try their best to influence children to act like children as there will be plenty of time for them to grow up to be an adult. Controversial pop music videos are destroying childhood innocence.
Most discussions on children, their safety, perceived innocence and welfare have the ability to generate strong feelings and often a heated public discourse. This is especially true if one should happen to question one of the established cultural narratives of what a child is and should be: someone vulnerable, innocent and in need of protection (Staksrud 2013, p. 2).
Parents are continually having to keep on top of their child’s online behaviour by imposing new rules and restrictions. Due to children increasing becoming tech savvy they are finding ways around obeying their parent’s rules.
When former Disney star Miley Cyrus brought her “A-game” twerking performance to the MTV Video Music Awards it unleashed a twerking phenomenon. “The Parents Television Council have accused MTV of “falsely manipulating the content rating” for their program, encouraging children to watch “adults-only material” (Michael 2013). Her raunchy performance and controversial “Wrecking Ball” video clip caused pandemonium among parents. Children have the right to be protected from potentially negative media effects and influences.
Since them the pop music world only wants to talk about one thing: women’s butts. The issue raised is woman of colour are over-sexualised in music videos. Nicki Minaj’s sexually explicit music video of her latest song “Anaconda” is the most watched song on Vevo. It received 19.6 million views within 4 hours of its release on August 19 (Tewari 2014). As seen in the below video Nicki is flaunting her famous butt in skimpy clothes and gives a seductive lap dance to Drake. It is concerning to think booty shaking is deemed ok to young audiences. It is obvious that the music video is not appropriate for children. Not to mention the lyrics to the song are sexually explicit with a hidden agenda. The catchy lyrics, “Ohh my gosh, look at her butt” should be translated to “Ohh my gosh, what the hell are we showing our children?”
As a result this is creating social anxieties and moral concerns, claiming woman to be just a sexual object. Is this the mindset we want children to believe is acceptable? Sexually provocative pop stars are creating a culture where woman should accept there bootylicious behinds. At the same time, they are influencing children to believe it is acceptable that women should be portrayed as sexual beings. Sexualised music videos have a harmful effect on the self-esteem of young girls and will negative influence a boy’s behaviour towards girls.
There is no book on how to be the perfect parent but it’s important for parents to identity how online risks would negatively impact their child. The complex process would than result in the parent deciding whether it is acceptable for their child to view such content. There needs to be an international age classification for music videos which the music industry must follow, in the effort to protect the innocence of young children.
Authentic Entertainment 2014, Nicki Minaj Shuts Down Haters Over Anaconda Cover, image, The Hot Hits Living in LA, viewed 17 September 2014, http://www.thehothits.com/news/47309/nicki-minaj-shuts-down-haters-over-anaconda-cover
Michaels, S 2014, ‘Miley Cyrus criticized for raunchy MTV Video Music Awards performance’, The Guardian, 27 August, viewed 17 September 2014, http://www.theguardian.com/music/2013/aug/27/miley-cyrus-mtv-video-music-awards-criticism
Staksrud, E 2013, Children in the online world: risk, regulation, rights, Ashgate Publishing Limited, England.
Tewari, N 2014, Nicki Minaj VS Miley Cyrus: Nicki’s ‘Anaconda’ Breaks Miley’s ‘Wrecking Ball’ Song Record on Vevo, International Business Times, viewed 17 September 2014, http://au.ibtimes.com/articles/563699/20140823/nicki-minaj-vevo-record-break-anaconda-miley.htm#.VCEGLV5Aruj