From the start my aim for the audio project was to capture my talent’s emotions (happiness and surprise) and give my talent’s life experience justice. But how I would go about it would be the challenge. In order to conduct a successful audio piece I needed to understand the importance of good research, interview quotes and audio editing.
This project was a learning experience, it was my first time using a Zoom H2 Handy Recorder, Hindenburg and SoundCloud. Before I conducted an in-depth interview with the subject, I thoroughly researched information on Cerebral palsy. “You should never be afraid to show ignorance, but that is not the same as being proud of not knowing,” (Randall 2011, p. 75).
To ensure my audio project would run smoothly, in advance I had a trial recording and had ago editing on Hindenburg. After a successful practice run I was ready to record the interview. I tried my best to make the talent feel comfortable. I made sure I didn’t hold the recorder to close to her face and I gave my full attention to her not the recorder.
In the back of my mind, I feared that the interview with my talent could be a complete disaster. Due to the fact that a “disability” and “family” are a personal topic. Randall (2011, p. 74) states that, “The word ‘interview’ conjures visions of being questioned by the police or formally interrogated for a job. Either way, it’s one that makes them feel uncomfortable.” Thus I avoided using the word “interview” in our discussions to eliminate tension. Instead I went for a laidback approach e.g. “I would like to chat and hear about your experience.”
Throughout the interview I probed for anecdotes and focused on getting as much information rather than too little. E.g. the talent revealed the emotions she felt when she was waiting for family to answer the phone. “Good anecdotes can add a tremendous amount of life to stories. Collect them at every opportunity.” (Randall 2011, p. 77). I’ve learnt that it is essential to listen to the subject and appreciate the significance of what is being said.
Once the interview was completed it was important to plan, organise and digest the material. Sifting through my material was time consuming and frustrating. During the editing process I looked for new ways to add colour, create a mood and entice the audience.
The strengths of my audio project would have to be the ability to entertain and intrigue my reader with the use of ambience and special effects. E.g the use of the speeding up heartbeat, dial tone and phone ringtone.
On the other hand the weaknesses were I felt overwhelmed when doing this project because I couldn’t include all the information in the 2 minute audio limit. I also found it difficult and frustrating when searching for ambience online. Due to the large selection of choices on the net some were off limits because I had to pay for it or was not under a Creative Commons license.
Therefore, I’ve learnt the importance of research, interviewing and editing when undertaking an audio project. I believe these components are critical in capturing and delivering the subject’s emotions, life experience and personality.
References Randall, D 2011, The Universal Journalist, Fourth Edition, Pluto Press, London.
In a busy household with a family of five, having ubiquitous connectivity to the internet is a necessity. Each member of the family use the internet to further their individual knowledge and self-discovery. The family home is connected to a wireless asymmetric digital subscriber line (ADSL) modem router. The ADSL delivers high speed data transmissions over copper telephone lines but the National Broadband Network (NBN) has revolutionised “high speed” internet. The ADSL modem has failed the family on various occasions resulting in an unpleasant experience. My mother hopes the NBN will have a positive impact on the family, resulting in an endless, enjoyable internet adventures. Surprisingly, each family member has access to over 8 devices which could connect to the internet. The devices were connected to various service providers: Telstra, Optus and TPG providing assorted internet data plans.
The NBN is an Australian wide project aiming to upgrade existing phone lines and internet network infrastructure. On behalf of the Federal Government the NBN plans to connect more than 93% of Australian homes with fast broadband. The iiNet is Australia’s second largest leading NBN service provider and is offering a variety of plans to suit residential and business needs. The iiNet commercials are targeting individuals connected to the NBN and future users to connect to their internet plans. This can been seen in the humorous commercial below.
In a discussion with my family they were mostly optimistic and looked forward to having access to the NBN. My mother states, “I will be happy to see my children have access to fast internet speeds, I won’t have to listen to them throwing tantrums anymore.” Similarly, my sister can’t wait to be connected to the NBN, the internet will work at anytime and anywhere without any interruptions. Currently, the location of the house is not included in the NBN rollout. The family were not impressed that the NBN will take a while for it to be installed in the area before they will see any benefits.
According to the Australia Bureau of Statistics (2012) Australia’s population is in excess of 21 million but only 11.6 million are internet subscribers. More than 96% of subscribers have broadband access via either mobile, satellite or fixed line connections (Cradduck 2012, p. 2). Due to the NBN not being distributed evenly, there are multiple disadvantages for areas which are not connected. With the internet becoming a central feature of family life, the NBN will affect the dimensions of family communication.
It will have widespread beneficial effects, along with widespread negative effects. There will be conveniences and privacy violations. There will be new ways for people to connect, as well as new pathways to isolation, misanthropy, and depression (Anderson & Rainie 2014).
Mobile phones allow for easy and on-the-go internet access and using them at family dinners is becoming a social norm in family households. The internet may be eroding family time but the NBN will provide a new layer of interaction. The NBN will provide reliable internet which will offer family members the chance to share moments of exploration and entertainment.
The NBN will play an important role in delivering e-Learning services for Australia’s future education system. E-learning will give opportunities for students to learn beyond the classroom walls and access with ease more international resources. At the same time, e-learning will need to be continually assessed on how effectively content material engages and positively impacts students. “Successful e-Learning delivery will require the continuing tailoring of materials, and methods of delivery, to suit the individual needs of learners,” (Cradduck 2012, p. 3). E-learning will be beneficial for students but it does pose challenges to students living in remote rural areas. In addition, students who are from low income families may be marginalised because they will not be able to bring a technology (iPad) to school or complete homework at an unconnected home.
According to the Akamai 2014 State of the Internet Report, Australia is ranked 42 in the world in terms of average connection speeds, despite the 39% increase in average internet connection speeds. However, Australia is down nine positions from the previous quarter, casting a dark shadow on the NBN rollout. The table below illustrates the top 10 countries with the highest average connection speeds. Australia needs to step up there game because it’s astonishing to see what countries snuck their way to the top 10.
Source: Hong 2014
The NBN aided by technological devices will empower individuals and organisations to expand their horizons. High speed internet will enable people to obtain information for health and education purposes. Furthermore, reliable broadband will allow individuals to maintain contact with friends and families from interstate and internationally. In order to ensure this occurs the rollout of the NBN will need to reach all Australians for it to be adopted as a successful project. If not, a minority of us are going to be connected but in our own little worlds.
Cradduck, L 2012, ‘The Future of Australian e-learning: it’s all about access’, e-Journal of Business Education & Scholarship of Teaching, vol. 6, no. 2, pp. 1-11, viewed 20 August 2014, http://eprints.qut.edu.au/55900/2/55900.pdf
Audience measurement benefits advertisers and marketing agencies looking to attract new customers and existing consumers. Audience research is divided into different media markets such as television viewership, radio listenership and print readership. Television Audience Measurement (TAM) is a dominate media research analysis, it provides quantitative and qualitative information about television audiences. The Nielsen Company strives to establish a recognised global standard for TAM operations as more advertising agencies expand internationally, they need to understand how to target multinational Television audience information.
In Australia the official television audience measurement is OzTAM, covering free-to-air and subscription TV in Australia’s five mainland metropolitan markets. OzTAM provides the media industry with accurate data on the performance of television programs and networks. The independent company assists advertisers to understand viewer behaviour and characteristics, supporting the development and planning of advertisements.
According to OzTAM records, the 100th State of Origin Game was the most-watched TV event of the year so far. More than 2.7 million people watched Game Two, The Blues 12 to 8 win over the Maroons at Suncorp Stadium. It gave the Nine network a record ratings win and it’s the biggest audience for the game since OzTAM began in 2001. Sydney had a whopping 1.2 million viewers, closely followed by Queensland with 857,000 viewers.
Source: Turner, 2014
The next hottest most-watched non-sport event of the night was Ten’s MasterChef with 859,000 viewers, followed by Home And Away with 850,000 and Ten’s drama Offspring with an audience of 823,000.
Every year NRL’s State of Origin series dominates free-to-air TV, previously the biggest State of Origin audience had been Game Three in 2012 with 2.62 million, not far behind was this year’s Game One with 2.6 million. On social media, more than 8 million unique visitors checked out the official NRL, QLD and NSW Facebook pages for State of Origin Two.
The highly anticipated State of Origin clash gave advertisers the popularity boost they needed. Both XXXX and VB launched their advertising campaigns in the hope to increase sales. To mark XXXX’s 24th year of sponsorship of the Queensland State of Origin team, ‘The King’ of Queensland Wally Lewis appears on cartons, cans and bottles of XXXX special edition beer ranges.
Source: Below and Beyond, 2014
Sponsor rival Victoria Bitter (VB) launched the ‘Name in the Game’ campaign, at all three State of Origin games, VB replaced the word ‘VICTORIA BITTER’ on the front of the NSW jersey with the names of 46 Blues fans. The increased TV ratings throughout the State of Origin series gave both XXXX and VB a financial boost.
The goal of the Interactive Advertising Bureau (IAB) is to achieve transparency in audience data collection and to revise out-of-date methodologies. The IAB is responsible for selling 86% of online advertising in the United States. The IAB audience research management guidelines provides information on the appropriate controls related to Internet-based content and advertising. All audience measurement reports have the potential to impact marketing and decision-making practice. Therefore, IAB believes all companies involved in audience measurement should be audited to eliminate measurement discrepancies and to find solutions to the problems.
When audience measurement is conducted in an ethical manner, the ratings are an important tool used by advertisers in the aim to target a specific audience. As seen in the State of Origin campaign 2014, the ratings not only assisted both VB and XXXX advertisements. The high ratings allowed NRL executives to find solutions on how to increase viewership on Telstra Premiership matches. Do we all benefit? The advertisers indeed win financially and the viewers are bombarded by attention-grabbing advertisements.
In 1963 my mother was born in Wollongong, Australia, she was the oldest of three children to immigrant parents who came to Australia from Macedonia in 1958. She grew up in a 1930s weatherboard tin roof 3 bedroom house in Corrimal. When questioned about her memories of watching TV, she recalls the TV set being on the floor in the family living room in front of a couch against a wall. She fondly remembers that it was an effort to change the channels on the varnished mahogany timber TV set which balanced on 4 timber legs. Due the TV having no remote control, when turning the knob on the TV set the black and white TV screen would flick on and off. She said, “The TV screen clarity and sound from back then to now have improved dramatically.”
When she moved into a newly built house at the age of 14 her TV watching experience changed. In 1975 her parents purchased a brand new coloured TV set and on top of it sat a photograph of the happy family of 5 dressed in their Sunday best. There was only one TV in the house which resulted in many arguments over what TV shows to watch.
Before starting school in the mornings she would watch cartoons such as Road Runner and Tom & Jerry. On a hot summer afternoon she would sit with an ice block alongside her siblings and watch Gilligan’s Island, I Dream of Jeannie, Lost in Space and Batman. Asking my mother about TV shows she used to watch as a child brought back memories of the TV shows theme song. “Nanananana Batman… Batman, Batman,” she sings with a smile. One of her favourite TV shows was the Thunderbirds, a science-fiction show with puppets. My mother reminisced the episodes when the host of the TV show Romper Room held a magic mirror and would great the children by a selection of names daily. “It made my day when she would say ‘Hello Suzie.’”
If school homework was not complete or if she misbehaved the TV would be banned. But she always seemed to manage to finish her homework by the time her father came home from day shift at BHP Steelworks. Her smile would be from ear to ear when her father approved her homework and she was allowed to watch Adventure Island. “I was excited and happy watching my favourite TV shows,” she said.
Watching TV was a family and social experience. The whole family would sit on the couch and watch Skippy the Bush Kangaroo, Hogan’s Heroes and The Brady Bunch. With her cousins they would argue about which girl in the show they would be. Of course my mother chose Marcia because like her she was the oldest of the girls.
Growing up as a teenager she enjoyed watching soap operas such as Young and the Restless and the Days of Our Lives. “Oh I could not miss an episode!” she said. My mother looked to Actresses on various TV shows for inspiration, “I always wanted to be a Charlie’s Angel.” Getting all her latest fashion and hairstyles she would religiously watch Dallas and Dynasty. On the odd occasion she would watch action shows like Hawaii Five-0 and Magnum. She knew not to interrupt her Dad when he watched his favourite criminal shows Homicide and Division 4.
A comedy show brought the family together e.g. the Blankety Blank, Hey Hey it’s Saturday, The Don lane Show and Family Feud. The family living room would transform into a dance floor when the shows Bandstand and Young Talent Time played.
The biggest hit with the family was old Hollywood movies starring Marilyn Monroe, Elizabeth Taylor and Doris Days. “James Dean was one of the most handsome man to take over the big screen.” Not to mention the crush she had on Elvis Presley and Paul Newman.
Although the shows my mother and I watched as a young child were completely different. The universal theme that ties our TV experience together is happiness. As my mother reminisced about her early childhood experiences it triggered her to remember the song lyrics to her favourite shows. I had an epiphany that our childhood TV memories were not only the best but brought the family closer together.
Welcome everyone to my BCM240 blog! I’m officially back in the blogosphere and look forward to discussing the issues and innovative ideas surrouding the audiences’ interaction with different media spaces. My name is Bianca and I am a second year Communication and Media student at the University of Wollongong.
On the weekend I was doing what girls to best, shopping! I could not help but realise that majority of the people in the shopping centre were using their smart phone in some way. Walking from shop to shop I had to dodge people who were oblivious to the crowd; their eyes were glued to their smart phone screen. I noticed people of all ages obsessing with there smart phone. A child sitting in front of a shopping trolley is kept occupied by playing a game on his mother’s iPhone. A group of young teenage girls drinking coffee at Gloria Jeans sit in silence as they scroll through Facebook and Instagram. We are a society that is highly dependant on smart phones but at the same time we are forgetting how to engage in public. In public spaces we are becoming more introvert and a little less extrovert.
Technology has revolutionised the way we communicate and the way we shop. More shops are becoming media savvy and are using social media to attract customers. We are constantly downloading the newest social media apps from the App Store and Google Play. When I was waiting in line at a Priceline check out, the flyer in the below photograph caught my attention. Priceline allows customers in-store to connect to their free Wi-Fi service and receive exclusive offers via there Priceline App. Also customers can visit Priceline’s Facebook, Twitter, YouTube, Pinterest and Instagram accounts to keep up to date with the latest beauty and health care products.
I began my day with the mission to have a social media free day but who was I trying to fool. Who knew going shopping would be a challenge? Different companies are now more than ever using social media platforms to capture the customers attention. I could not resist the temptation and the thought of missing out on something. I would call it a social media addiction. End result, smart phone 1 and Bianca 0.