The concept of globalisation has unleashed positive and negative impacts; the consequences are widely being felt by all countries throughout the world. Globalisation can be defined as an “international community influenced by technological development and economic, political, and military interests,” (O’Shaughnessy and Stadler, 458).
With the robust advancements in technology, globalisation shows no sign of slowing down. Therefore, the globalisation of communication is responsible for people feeling a sense of community although they may live in opposite parts of the globe. Marshall McLuhan’s suggests ‘the global village’ provides individuals the opportunity to express and share information on the World Wide Web. Globalisation allows the internet to act like a transportation vehicle educating, informing and facilitating information on important issues. As a result, online diverse communities feel a sense of empowerment with the imaginative thought of disappearing borders.
On the other hand, globalisation could lead to homogenisation and contribute to the destruction of cultural diversity. There is a variety of choice throughout media industries, however we are living in a world dominated and influenced by one nation, America. Marjority of all television shows, music, choice of food and clothing is influenced by some way or another by America. Just the thought that I could start my day watching a season marathon of Gossip Girl in my Victoria Secrets clothing, followed by having McDonalds for lunch, then listening to Beyoncé on my iPod, while eating a Krispy Kreme in one day makes me feel guilty. What we choose to see and hear is significantly resulting in a loss of nation identity.
The term globalisation may positively increase economic and financial economies around the world. However, it may cause monopoly of power, intensifying the battle between equality and inequality. Throughout the world the gap between the rich and the poor is significantly expanding. At World Youth Day, 2013, Pope Francis visited the most poverty stricken and violent shantytowns in Rio de Janeiro, his presents drew 3 million catholic pilgrims to the city’s well known Copacabana beach. He called upon the worlds wealthy to end the injustices that marginalise the poor, with an estimated 1.2 million people, or 22 percent of Rio’s population, living in Favelas.
Therefore the relationship between globalisation and technological developments are having cultural impacts all over the world. Although globalisation unites world communities, at the same time the intrusion of western cultures diminishes the cultural diversity.